During the half-time show, three 1960s-era Impala Lowriders were parked at the front side of the set. Ahead of the show, Pepsi, which sponsors the performance, had teased the vehicle’s part in the show via a 1967 version in its Mr. Cartoon ad campaign.
Ebay Motors, which traditionally welcomes 7.4 million unique visitors per month according to their website, registered a 160 percent spike in searches for Chevrolet Impala Lowriders in the hours following Super Bowl LVI compared to the day before.
The 1964 model year saw the biggest increase, up nearly 50 percent. Searches for 1963 Impalas rose 16 percent.
It wasn’t just the cars that saw their popularity rise. Lowrider air suspension kit searches on Ebay Motors were up 150 percent during the same time period. Inquiries for Chevy Impala tail light kits and lowrider rims were up 100 and 80 percent, respectively.
Vintage vehicles and products to enhance them weren’t the only autos-related surge of the Super Bowl. Cars.com saw massive increases in search traffic for vehicles that were advertised during the big game.
Seven automakers ran a TV ad during the Super Bowl. Six of those were for electric vehicles. Cars.com’s traffic on electric vehicle pages rose 80 percent in the time surrounding the event.
The automotive marketplace platform saw a 217-percent lift in clicks on automaker’s brand pages during the Super Bowl, led by Polestar 2, which quickly claimed the top spot with 580 times more traffic than usual.
Kia’s page traffic on the site jumped 921 percent following the airing of its EV6 meets Robo Dog ad late in the game.
BMW’s “Zeus and Hera” spot starring Arnold Schwarzenegger and Salma Hayek Pinault drove up page views of the iX electric SUV by 782 percent.
The freshly redesigned Toyota Tundra and Nissan Z saw 341- and 120-percent rises in traffic after their ads while General Motors spots caused a 187-percent jump for all of their electric vehicles combined.
It wasn’t just new car searches driving people to Cars.com. The website registered a 164-percent increase in searches for vintage Chevrolet Impalas during and after the half-time performance compared to the previous hour.
